Her Own Style Styling my daughter in the latest pair of Jordan’s when she was young was a lot of fun. She enjoyed wearing the same kicks as her pops, as well as her younger brother when we ventured out on the town. Like most daughters, she began to develop her own sense of style … Continue Reading
An American in Paris For several years Nike has been losing share with their target audience. Through product innovation, socially conscious advertising, and global reach, Nike has started to find it’s footing in North America again. The company will once again emerge as the winner in the sneaker business in 2018. I want to believe Nike … Continue Reading
Gridiron Got Game I love basketball. I also love football. Growing up, I played basketball and football. I was inspired by Michael Jordan both on the court and the football field because before Tom Brady, Jordan’s presence is what defined greatness in my life. When I played football, Deion Sanders and Bo Jackson were also very … Continue Reading
Kaepernick Has Klout Last week I wrote about Nike’s recent stock performance. I also wrote about how innovation and newness at Nike are what’s driving the brands’ performance. Nike’s incredible revisit of archival marketing tactics tells me the brand is close to, if not firing on all cylinders. On Monday, Nike announced that Colin Kaepernick would be … Continue Reading
Newness From Nike I love sneakers! I’ve been saying that for years. Lately, I’ve been so invested in liquidating my sneaker collection that I’ve spent little time writing about sneakers. Earlier this year, I bought a pair of Nike Vapourmax runners in the Air Max ’95 Electric Green at ssense.com I was drawn to the sneaker because … Continue Reading
When I think of Van’s I can’t help but think of how I love the bare foot feeling I get on my trips to the Cottage, California or Jamaica in the winter. As my go to sneaker in warm weather situations it’s inevitable that I experience some heartbreak as the seasons change knowing that it … Continue Reading
With each new season, brands find innovative tricks to create excitement around the launch of a new brand or collaboration to get consumers interested in their upcoming collections. In the past, it would take months from when an outfit graced the runway from a French designer until the public had a chance to embrace it.But … Continue Reading
When I was growing up,my family took many trips to NYC in the summer to visit relatives. From Brooklyn to Long Island, Flatbush to Nostrand the influence of New York City and sneaker culture was engrained in me from a young age. At the time, I couldn’t and didn’t understand the value of hip hop culture and … Continue Reading
In celebration of this year’s Air Max Day, Nike is set to release a short film celebrating nine of the world’s top Air Max collectors. Entitled Masters of Air Volume 1, the film will explore the passionate stories of these sneaker ambassadors from around the globe, while highlighting their collections and contributions to Air Max … Continue Reading
Some brands are built on exclusivity and some brand aren’t. At $80 a pair, you can’t expect that a pair of Converse or even the new Converse Chuck II will be the sneaker that will help you make a name for yourself on the block for it’s exclusivity. What you can expect, is a fun, … Continue Reading
