New Balance assigned its design crew with an innovative and ambitious project in spring 1978. The task was to create the ultimate running shoe – No matter how much time, how much money, or how many people it takes. This creative assignment resulted in the release of the 990 series shoe. Each release this iconic … Continue Reading

Figure 1 – Jaden Smith x New Balance Vision Racer Smith’s Purpose That Is Bigger Than Sneakers.  Are you a sneakerhead looking for a pair of New Balance sneakers that stand for something bigger?  If the answer is yes, then Jaden Smith x New Balance Vision Racers are the perfect kicks for you. Since no … Continue Reading

How Kawhi Leonard, Continues to Drive Meaningful Change In the Basketball Category There’s no doubt about it: Kawhi Leonard is an NBA legend. Now, fans can infuse their wardrobe with a little bit of his style. The Kawhi Collection is a series of New Balance sneakers that has something for everyone — from the OMN1S … Continue Reading

When it comes to noteworthy sneaker collaborations as of late, a central theme is a nostalgic nod to times past. We’ve seen it most recently in the youthful Adidas LEGO sneakers. Now, a beloved childhood treat reappears with the Jolly Ranger X New Balance KAWHI Collection. NBA superstar and former Toronto Raptor Kawhi Leonard teamed … Continue Reading

Jaden Smith is showing off his talents in the footwear design department. The young change-maker just revealed a new vegan-friendly footwear collection with New Balance, a brand he has represented as an ambassador since July 2019. Taking a completely hands-on approach, Smith worked closely with the New Balance Team to conceptualize, design, and develop a … Continue Reading