If a past, present or former colleague asked me about Demand Jump I would say this, if you want to win at the ZMOT (Zero Moment of Truth) when it comes to content marketing, invest in Demand Jump and find your “North Star.”

Yes.  I estimate Demand Jump saves 3-6h of research time per day. In addition, the customer support and content guides have been super valuable when building out our branded roadmaps for us and our clients. 

It helps us solve several problems. For example, one of the tools we rely on most is the Insights tool where we gain a clear understanding of the questions and topics people are seeking answers to.  We can then action the “Content Outlines” to create thought leadership content that converts on our preferred marketing channels. 

The Toronto Football Club did their best to erase Saturday’s embarrassing loss against DC United. In tough against the Eastern Conference leaders from New England, the Reds jumped out to a 3-0 lead early. But they had to show defensive resolve as the talented New England squad brought the game back to within one. Ultimately, … Continue Reading

After dropping the series opener to the Orioles on Tuesday, the Toronto Blue Jays roster came out swinging Wednesday night. Six different players batted in runs and Toronto held Baltimore to just 2 runs en route to a 10-2 victory. Bo Bichette led all Blue Jays players offensively, with 3 hits, 3 RBIs, and his … Continue Reading

On the road again after a long home stand, the Toronto Blue Jays roster was in Baltimore Tuesday night. Looking to prevent another losing streak, the Blue Jays were confident going in against the lowly Orioles. Unfortunately, a 5-run 5th inning for Baltimore put the game firmly out of reach. Toronto dropped the opener 7-5.  … Continue Reading

The Toronto Blue Jays roster dominated the Tampa Bay Rays for the first two games of their series. But on Saturday, the team from Central Florida bounced back to prevent a 6th-straight loss.  Toronto was ahead for the first half of the game thanks to Randal Grichuk’s 15th homer of the year. But the Rays … Continue Reading

After the death of George Floyd, we realized the demand for culturally relevant content creators was limited and DJ was immediately able to help Tough Convos solve our content marketing needs while helping us both build our personal brands in a capital light way.

The Saturday night game between the Toronto FC and DC United perfectly encapsulates the poor season thus far. The Reds got hammered by their conference rivals from the District of Columbia, allowing 4 second-half goals en route to a 7-1 loss.  Team captain Michael Bradly had some harsh words after the game. He stated, “When … Continue Reading

After an explosive outing on Friday from the Blue Jays Roster, Toronto came out with another strong showing on Saturday. The game was tight for most of the afternoon, with things tied up at 1-1 going into the 6th. But the Toronto Blue Jays exploded for 5 runs in the inning to put the game … Continue Reading