Live From Paris

With each new season, brands find innovative tricks to create excitement around the launch of a new brand or collaboration to get consumers interested in their upcoming collections. In the past, it would take months from when an outfit graced the runway from a French designer until  the public had a chance to embrace it.But … Continue Reading

WALT FRAZIER AND THE PUMA “CLYDE”

When I was growing up,my family took many trips to NYC in the summer to visit relatives. From Brooklyn to Long Island, Flatbush to Nostrand the influence of New York City and sneaker culture was engrained in me from a young age. At the time, I couldn’t and didn’t understand the value of hip hop culture and … Continue Reading

Rihanna Puts In Work With Fenty And Puma

With the NBA All Star game occurring in February each year, it should come as no surprise that February is also the largest month for sneaker launches by the biggest names in sneakers whether on court or off court. But when your brand hasn’t sold an on court basketball shoes since Clyde Drexler, is it … Continue Reading