The NBA season is officially back. But J. Cole’s just-released signature PUMA basketball sneaker had already made an appearance on practice courts, gracing the feet of Puma Hoops athletes like Kyle Kuzma, Danny Green, Rudy Gay, and DeAndre Ayton. The eye-catching RS-Dreamer was first debuted by Cole himself at this year’s NBA All-Star Weekend. The … Continue Reading
With each new season, brands find innovative tricks to create excitement around the launch of a new brand or collaboration to get consumers interested in their upcoming collections. In the past, it would take months from when an outfit graced the runway from a French designer until the public had a chance to embrace it.But … Continue Reading
When I was growing up,my family took many trips to NYC in the summer to visit relatives. From Brooklyn to Long Island, Flatbush to Nostrand the influence of New York City and sneaker culture was engrained in me from a young age. At the time, I couldn’t and didn’t understand the value of hip hop culture and … Continue Reading
With the NBA All Star game occurring in February each year, it should come as no surprise that February is also the largest month for sneaker launches by the biggest names in sneakers whether on court or off court. But when your brand hasn’t sold an on court basketball shoes since Clyde Drexler, is it … Continue Reading
