With the NBA All Star game occurring in February each year, it should come as no surprise that February is also the largest month for sneaker launches by the biggest names in sneakers whether on court or off court.
But when your brand hasn’t sold an on court basketball shoes since Clyde Drexler, is it even possible to compete amongst all the noise of NBA All Star Weekend? To check that, Creative Director Rihanna put in Work to develop a lane of her own with sneaker brand PUMA and her label FENTY.
Rihanna’s, game-changing style, bad-ass personality, exaggerated proportions and crazy sex appeal are not only a distraction for celebrities like Chris Rock and Drake but in collaboration with PUMA, Rihanna has debuted an incredible 360 shoe aimed at female sneaker enthusiasts at a time when it’s supposed to be about the boys.
Rihanna’s, attention to texture, materials, fit and colors (Black, White & Red) is an Oscar worthy approach aimed at female sneaker enthusiasts that no one saw coming except maybe Stacey Dash. Available in stores February 26, The Trainer is intended to elevate and empower woman from the street to the gym with its extra levels of support and deep tongue.
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