Kaepernick Has Klout Last week I wrote about Nike’s recent stock performance. I also wrote about how innovation and newness at Nike are what’s driving the brands’ performance. Nike’s incredible revisit of archival marketing tactics tells me the brand is close to, if not firing on all cylinders. On Monday, Nike announced that Colin Kaepernick would be … Continue Reading
Newness From Nike I love sneakers! I’ve been saying that for years. Lately, I’ve been so invested in liquidating my sneaker collection that I’ve spent little time writing about sneakers. Earlier this year, I bought a pair of Nike Vapourmax runners in the Air Max ’95 Electric Green at ssense.com I was drawn to the sneaker because … Continue Reading
In celebration of this year’s Air Max Day, Nike is set to release a short film celebrating nine of the world’s top Air Max collectors. Entitled Masters of Air Volume 1, the film will explore the passionate stories of these sneaker ambassadors from around the globe, while highlighting their collections and contributions to Air Max … Continue Reading
