On September 9, the anticipated LEGO x Adidas ZX 8000 sneakers were revealed by highsnobiety in an unboxing video. The fun sneakers are part of a collaboration of the athletic brand and LEGO Group and are part of the A-ZX series. The colourful kicks offer nostalgic nods to times past. They feature the LEGO logo, … Continue Reading

Kanye West has been busy dropping new Yeezy prototypes on his Twitter page, offering a tease of what we can expect next from the rapper and Adidas. The unique and futuristic first silhouette is similar in design to the Adidas Yeezy High sneakers, but with a slightly curvier design. The shoes feature a melted metallic … Continue Reading

After revealing their surprise partnership last year, Prada and Adidas have teamed up once again to create another collaborative sneaker silhouette. According to inside sources, the shoes are a new reiteration of Prada’s America’s Cup shoe. The sleek, futuristic shoes are made from a translucent TPE material and feature a white synthetic and textile upper, … Continue Reading

Pharrell Williams has teamed up with Adidas once again, this time with a series of colourful slides that will make your feet feel all the “happy” this summer. The singer united with the German athletic brand for a twist on Adidas’ Adilette slide silhouette with the Adidas BOOST Slide. The classic Adidas slide is given … Continue Reading

Episode 1: Volume 1 – In The Box There’s something about labels marketers tend to like. The label creator, influencer or sneakerhead to some is synonymous and is only differentiated by a matter of perspective. Regardless, I’ve been labeled a sneakerhead for much of my adult life. Growing up, the name had cache as it … Continue Reading

I’ve been afraid to sleep because when the lights are out and my buds are out I feel alone, like I’m drowning. We shot in the dark to illustrate that by coming out of the darkness. My hearing loss presented a major life struggle (and plenty of life lessons) for me. Sometimes, it was absolutely terrifying. In short, the … Continue Reading

Making it to the gym daily for strength training is a challenge. So much so that I try to workout indoors three times a week instead of daily. I find when I get to the gym every two days versus daily I’m more focused and don’t get into a rut. At Forme Fitness, I’m enrolled … Continue Reading

Adidas Instigates Sibling Rivalry! A few months ago, Adidas did something a little unusual, however, I thought it was some brilliant marketing. The company organized an indoor soccer tournament/exhibition of sorts in Toronto, where the crowd had the opportunity to feast their eyes on some mind-blowing soccer skills. The skills themselves were showcased by Adidas’ … Continue Reading

I had my huge fan moment a few months ago when Kanye West, and one of my favorite and best sneaker brands Adidas, trusted me with the amazing YEEZYBOOST 350. I was gifted a brand new pair of these stunning sneakers. So what did I do next? Did I rip open the cover hastily and … Continue Reading