Old Brand, New Looks

Old Brand, New Looks The last couple of winters, I’ve refrained from wearing a true winter boot. Instead, I’ve opted for a sneaker boot and I hope to keep up this trend over time. I find sneaker boots more comfortable, lighter weight, and more stylish once I’m inside of a destination. For the past few … Continue Reading

An American in Paris Saint-Germain

An American in Paris For several years Nike has been losing share with their target audience. Through product innovation, socially conscious advertising, and global reach, Nike has started to find it’s footing in North America again. The company will once again emerge as the winner in the sneaker business in 2018. I want to believe Nike … Continue Reading

Kaepernick Has Klout

Kaepernick Has Klout Last week I wrote about Nike’s recent stock performance. I also wrote about how innovation and newness at Nike are what’s driving the brands’ performance. Nike’s incredible revisit of archival marketing tactics tells me the brand is close to, if not firing on all cylinders. On Monday, Nike announced that Colin Kaepernick would be … Continue Reading

Newness From Nike

Newness From Nike I love sneakers! I’ve been saying that for years. Lately, I’ve been so invested in liquidating my sneaker collection that I’ve spent little time writing about sneakers. Earlier this year, I bought a pair of Nike Vapourmax runners in the Air Max ’95 Electric Green at ssense.com I was drawn to the sneaker because … Continue Reading

Air Max Day Articulated

In celebration of this year’s Air Max Day, Nike is set to release a short film celebrating nine of the world’s top Air Max collectors. Entitled Masters of Air Volume 1, the film will explore the passionate stories of these sneaker ambassadors from around the globe, while highlighting their collections and contributions to Air Max … Continue Reading