It’s been a devastating week in North America. While still firmly in the grip of a global pandemic, the death of George Floyd – an African American man – at the hands of a now disgraced white police officer, has resulted in global pain, anger, and protest. As anti-racism protests continue to envelop some of … Continue Reading

Kaepernick Has Klout Last week I wrote about Nike’s recent stock performance. I also wrote about how innovation and newness at Nike are what’s driving the brands’ performance. Nike’s incredible revisit of archival marketing tactics tells me the brand is close to, if not firing on all cylinders. On Monday, Nike announced that Colin Kaepernick would be … Continue Reading