One of Michael Jordan’s most memorable dunks came 35 years ago this summer, when the basketball legend famously shattered a backboard. Now, the shoes that graced his feet that day – complete with broken glass still stuck in one of the souls – could be yours. That is, if you have a cool $650,000-$850,000 lying … Continue Reading

The 30th anniversary of the forever-beloved Air Jordan 5 has certainly been celebrated in 2020, with everything from the return of the original “Fire Red” colourway and a coveted collaboration with Virgil Abloh. Now, according to inside sneaker source zSneakerheadz, a new Air Jordan 5 – the “What The” model – is on its way. … Continue Reading

At a time when the nostalgia of times past is more comforting than ever, the beloved Jordan Brand’s Fall 2020 collection is full of new spins on old favourites. Sneaker enthusiasts will soon be able to get their hands on new takes on popular Air Jordan Retros. Stars of the show in the anticipated collection … Continue Reading

At a time when there’s perhaps more comfort in nostalgia than ever before, Jordan Brand’s Summer 2020 retro collection marks a return to times past with the reappearance of beloved styles. The collection mixes it up with re-releases of classics, revamps of timeless Air Jordan silhouettes from back in the day, new models for the … Continue Reading

This is an exciting time for me.  It’s the last day of Black History Month 2020, and I’m at my desk writing about sneakers.  As I gear up for the week ahead, I’m almost two-thirds into my Masters in Design at OCAD University and feeling great about the idea of becoming an emerging designer. In … Continue Reading

Available Now – Air Jordan 1 Retro High Flyknit (CAD $167.99)

Her Own Style Styling my daughter in the latest pair of Jordan’s when she was young was a lot of fun. She enjoyed wearing the same kicks as her pops, as well as her younger brother when we ventured out on the town. Like most daughters, she began to develop her own sense of style … Continue Reading

An American in Paris For several years Nike has been losing share with their target audience. Through product innovation, socially conscious advertising, and global reach, Nike has started to find it’s footing in North America again. The company will once again emerge as the winner in the sneaker business in 2018. I want to believe Nike … Continue Reading

Gridiron Got Game I love basketball. I also love football. Growing up, I played basketball and football. I was inspired by Michael Jordan both on the court and the football field because before Tom Brady, Jordan’s presence is what defined greatness in my life. When I played football, Deion Sanders and Bo Jackson were also very … Continue Reading

With hometown rapper Drake, the first official international ambassador of Air Jordan, it makes sense that Toronto is the first international location to a Jumpman Retail shop. With a new frontier of flight now in the making, the brands retail experience is a far cry from the DzIs It The Shoes Campaignsdz of yesteryear. Underground … Continue Reading