What is snkrbox by Jason Burke  and Tough Convos?

Snkrbox by Jason Burke, creates content for brands, corporations and individuals with a desire to learn about The Black Aesthetic.

Whereas Tough Convos is a content creator and experiential learning platform for professionals, companies and global organizations focused on becoming more inclusive, diverse and anti-racist. 

Why is snkrbox by Jason Burke and Tough Convos different from other brands?

We’re passionate about building Brand Awareness and Engagement that increases Equity for the Black Community through Art, Expression and Inclusive Design.

We believe by being culturally aware, collaborative and forward thinking in our content and marketing approach, leads to better business outcomes online and better relationships offline.

How did snkrbox by Jason Burke and Tough Convos get connected?

We collaborated on early prototypes of snkrbox by Jason Burke, and continued to explore ways to connect brands, corporations and individuals with thought leadership around multiculturalism. 

Why did snkrbox by Jason Burke and Tough Convos start using demand jump?

In a sea of sameness, we were searching for a content marketing platform to help facilitate keyword research and give us a “North Star” to differentiate ourselves and our broad range of clients.  

Why did snkrbox by Jason Burke start using demand jump for Tough Convos?

After the death of George Floyd, we realized the demand for culturally relevant content creators was limited and DJ was immediately able to help Tough Convos solve our content marketing needs while helping us both build our personal brands in a capital light way.

What specific problems does DJ solve?

It helps us solve several problems.

For example, one of the tools we rely on most is the Insights tool where we gain a clear understanding of the questions and topics people are seeking answers to. 

We can then action the “Content Outlines” to create thought leadership content that converts on our preferred marketing channels. 

Does Demand Jump save you time and give you Insights?


I estimate Demand Jump saves 3-6h of research time per day.

In addition, the customer support and content guides have been super valuable when building out our branded roadmaps for us and our clients. 

What would you say to your colleagues?

If a past, present or former colleague asked me about Demand Jump I would say this, if you want to win at the ZMOT (Zero Moment of Truth) when it comes to content marketing, invest in Demand Jump and find your “North Star.”