There are only a handful of things in life you can truly rely on.
There’ll be some bumbling family member who’s always good for a spot on fatherly advice; maybe there’ll be a sturdy old motor that’s never let you down since you won it from your buddy in a drunken Friday night bet. But in the world of advertising, few companies manage a similar level of consistency.
Most brands periodically undo years of good work with an uncharacteristically bad ‘avant-garde’ campaign approach that simply serves to give off a whiff of blind desperation. However, these Adidas ‘Winter White’ Stan Smith kicks always-always-deliver.