New Balance assigned its design crew with an innovative and ambitious project in spring 1978. The task was to create the ultimate running shoe – No matter how much time, how much money, or how many people it takes. This creative assignment resulted in the release of the 990 series shoe. Each release this iconic shoe keeps to the original brief and keeps on getting better and better. The 990v5 Black History Month edition carries on this legacy. It features an ultimate marriage of style and comfort. The vibrant, yet elegant colorway features a matte “N” logo, while a tan is incorporated into the classic mesh siding. Purple colour blocks give a subtle nod to the film “The Color Purple”.
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