On October 1, adidas Originals dropped an oddly addictive and satisfying video – the type you watch more than once.
The occasion was the launch of two new ZX 2K BOOST colourways. The athletic brand teamed up with the ‘ZXience Network,’ who took over adidas Originals’ YouTube channels for a few weeks, creating the creative and satisfying videos.
The videos are designed to evoke the same satisfying spring feeling obtained with the ZX 2K BOOST’s springy soles. The popular ZK 2K boost running shoe launched earlier this year.
“Celebrating and showcasing our most satisfying shoe yet, the ZX 2K Boost, this mixture of creations from artists and experts is made to mesmerize. Sit back and sink into a stream of squish,” reads adidas’ YouTube page.
At a time when simple pleasures are more needed than ever, the oddly mesmerizing video is a welcome one.