The latest addition to the RS-X3 collection is the gorgeous Gulf Stream Sunny Limes. These sneakers are fresh, vibrant, and made to be worn. The plastic sneakers sold by Make Way are designed to be both comfortable and stylistically dynamic. With interwoven materials of plastic, rubber, and suede, this shoe offers a pattern that’s meant … Continue Reading
Between Converse Chucks dyed with food scraps and Jaden Smith designing vegan shoes for New Balance, the world’s biggest athletic brands have made major moves on the sustainability front as of late. Most recently, German sportswear giant Puma has teamed up with Japanese streetwear brand Wind and Sea to release an eco-friendly collection of minimalist … Continue Reading
The NBA season is officially back. But J. Cole’s just-released signature PUMA basketball sneaker had already made an appearance on practice courts, gracing the feet of Puma Hoops athletes like Kyle Kuzma, Danny Green, Rudy Gay, and DeAndre Ayton. The eye-catching RS-Dreamer was first debuted by Cole himself at this year’s NBA All-Star Weekend. The … Continue Reading
Episode 1: Volume 1 – In The Box There’s something about labels marketers tend to like. The label creator, influencer or sneakerhead to some is synonymous and is only differentiated by a matter of perspective. Regardless, I’ve been labeled a sneakerhead for much of my adult life. Growing up, the name had cache as it … Continue Reading
With each new season, brands find innovative tricks to create excitement around the launch of a new brand or collaboration to get consumers interested in their upcoming collections. In the past, it would take months from when an outfit graced the runway from a French designer until  the public had a chance to embrace it.But … Continue Reading
When I was growing up,my family took many trips to NYC in the summer to visit relatives. From Brooklyn to Long Island, Flatbush to Nostrand the influence of New York City and sneaker culture was engrained in me from a young age. At the time, I couldn’t and didn’t understand the value of hip hop culture and … Continue Reading
With the NBA All Star game occurring in February each year, it should come as no surprise that February is also the largest month for sneaker launches by the biggest names in sneakers whether on court or off court. But when your brand hasn’t sold an on court basketball shoes since Clyde Drexler, is it … Continue Reading
