An American in Paris Saint-Germain

An American in Paris For several years Nike has been losing share with their target audience. Through product innovation, socially conscious advertising, and global reach, Nike has started to find it’s footing in North America again. The company will once again emerge as the winner in the sneaker business in 2018. I want to believe Nike … Continue Reading

Adidas Instigates Sibling Rivalry

Adidas Instigates Sibling Rivalry! A few months ago, Adidas did something a little unusual, however, I thought it was some brilliant marketing. The company organized an indoor soccer tournament/exhibition of sorts in Toronto, where the crowd had the opportunity to feast their eyes on some mind-blowing soccer skills. The skills themselves were showcased by Adidas’ … Continue Reading

Alcatel OneTouch The Proud Partner of The TFC

Alcatel OneTouch, which is a major Chinese phone manufacturer, launched its latest offering Alcatel OneTouch Idol 3 a couple of months ago. The power-packed phone has a premium feel to it with its sleek design. Surprisingly, the 5.5-inch phone is also light in weight and impresses with heavy-duty performance. However, why am I talking about … Continue Reading