Alcatel OneTouch, which is a major Chinese phone manufacturer, launched its latest offering Alcatel OneTouch Idol 3 a couple of months ago. The power-packed phone has a premium feel to it with its sleek design. Surprisingly, the 5.5-inch phone is also light in weight and impresses with heavy-duty performance. However, why am I talking about Alcatel OneTouch now, you ask? It’s because the company has announced a multi-year partnership with Toronto FC, one of my favorite soccer club.
Alcatel OneTouch is now the Official Smartphone Partner of Toronto FC. This is the first time that Alcatel OneTouch has ventured into such partnership in the sports market in Canada, and just like every Canadian and soccer fan, I am proud of that fact.
As a part of the deal, the company will focus on enriching the experience of Toronto FC fans before the game as well as after it. Alcatel OneTouch will also be boosting fan engagement during mls playoffs by giving away promotional goodies like jerseys and caps featuring names of mls teams and players. Social media promotion and digital campaigns will also play a part. All of this is sure to have a positive impact on the mls scores of Toronto FC with their fans cheering for them all the way!
The Senior Vice President and General Manager of the company for the North American region, Steve Cistulli mentioned that both brands in the partnership aim at delivering the best to their fans, which will add value to the partnership and make it a successful one.